AD0-E602 Adobe Real-Time CDP Business Practitioner Professional

Description

Certification Overview

Adobe Certified Expert (ACE) – Adobe Real-Time Customer Data Platform (CDP) Business Practitioner Professional (Exam AD0-E602) certification is designed for professionals who want to validate their skills in using Adobe Experience Platform’s Real-Time CDP to manage customer data, build unified profiles, and deliver personalized customer experiences.

This certification focuses on the practical knowledge required to work with real-time customer profiles, audience segmentation, data ingestion, identity stitching, governance policies, and activation across marketing channels. Candidates are expected to understand Adobe Real-Time CDP architecture, data flow, segmentation strategies, privacy compliance, and activation workflows.

A certified professional should be able to analyze customer data, build and activate audiences, manage data governance rules, and support personalized marketing strategies using real-time insights.

This certification is suitable for customer data platform practitioners, digital marketers, business analysts, CRM specialists, marketing operations professionals, and customer experience managers.

Skills Covered
Adobe Real-Time CDP Fundamentals
Understanding Adobe Real-Time CDP architecture
Working with Adobe Experience Platform (AEP)
Managing customer data across systems
Supporting unified customer profiles
Data Ingestion & Profile Management
Ingesting data into Adobe Experience Platform
Managing Real-Time Customer Profiles
Understanding identity resolution and stitching
Maintaining data accuracy and consistency
Audience Segmentation
Creating and managing customer segments
Defining audience rules and conditions
Using real-time segmentation capabilities
Analyzing audience behavior and attributes
Data Governance & Privacy
Applying data usage labels and policies
Managing consent and privacy requirements
Ensuring compliance with data regulations
Controlling data access and usage rules
Data Activation & Destinations
Activating audiences across channels
Configuring marketing destinations
Integrating with downstream systems
Supporting personalized campaign execution
Business Use Cases & Strategy
Translating business needs into CDP solutions
Improving customer experience strategies
Supporting marketing personalization
Enabling data-driven decision-making
Exam Objectives

The exam evaluates knowledge in areas such as:

Adobe Real-Time CDP architecture
Customer profile management
Identity resolution and segmentation
Data ingestion and governance
Audience activation workflows
Privacy and consent management
Adobe Experience Platform integration
Marketing use cases and personalization strategies
Real-time data-driven decision-making
Who Should Take This Certification?

This certification is ideal for:

Customer Data Platform Specialists
Digital Marketing Professionals
CRM Managers
Marketing Operations Specialists
Business Analysts
Customer Experience Managers
Data Analysts
Adobe Experience Platform Users
Marketing Strategists
Certification Benefits

By earning the Adobe Certified Expert (ACE) – Adobe Real-Time CDP Business Practitioner Professional, professionals can demonstrate their expertise in managing unified customer data and delivering real-time personalized experiences. This certification validates practical skills in segmentation, identity resolution, data governance, audience activation, and customer data strategy, helping organizations build strong, data-driven marketing ecosystems and improve customer engagement across channels.