9A0-388 Adobe Experience Manager 6.0 Business Practitioner Exam

Description

Certification Overview

Adobe Certified Expert (ACE) – Adobe Experience Manager (AEM) 6.0 Business Practitioner (Exam 9A0-388) certification is designed for professionals who want to validate their skills in managing digital content, optimizing customer experiences, and using Adobe Experience Manager 6.0 to support business objectives.

This certification focuses on the practical knowledge required to manage websites, organize digital assets, create and publish content, configure workflows, personalize customer experiences, and collaborate with development teams using Adobe Experience Manager. Candidates are expected to understand content authoring, digital asset management, workflows, site administration, publishing processes, and business best practices.

A certified professional should be able to create engaging digital experiences, manage enterprise content efficiently, support marketing initiatives, and ensure consistent content delivery across multiple digital channels.

This certification is suitable for business practitioners, digital marketers, content authors, web content managers, marketing specialists, CMS administrators, and professionals working with Adobe Experience Manager.

Skills Covered
Content Authoring & Website Management
Creating and editing web content
Managing pages and site structure
Using templates and content components
Publishing and updating digital content
Digital Asset Management (DAM)
Organizing digital assets
Uploading and managing images, videos, and documents
Applying metadata and tags
Managing asset versions and approvals
Workflows & Content Publishing
Managing content approval workflows
Scheduling content publication
Supporting collaborative content creation
Monitoring publishing processes
Personalization & Customer Experience
Creating personalized digital experiences
Managing audience-targeted content
Supporting marketing campaigns
Improving customer engagement
Site Administration
Managing users and permissions
Configuring site settings
Maintaining content governance
Supporting day-to-day CMS operations
Reporting & Business Optimization
Monitoring website content performance
Supporting business reporting
Identifying content improvement opportunities
Aligning content with business goals
Collaboration & Best Practices
Working with developers and designers
Supporting enterprise content strategies
Following Adobe Experience Manager best practices
Maintaining content quality and consistency
Exam Objectives

The exam evaluates knowledge in areas such as:

Adobe Experience Manager 6.0 interface
Content authoring and page management
Digital Asset Management (DAM)
Workflows and publishing
Personalization features
Site administration
User and permission management
Business reporting
Content governance and best practices
Who Should Take This Certification?

This certification is ideal for:

Business Practitioners
Digital Marketing Professionals
Content Authors
Web Content Managers
CMS Administrators
Marketing Specialists
Digital Experience Managers
Adobe Experience Manager Users
Certification Benefits

By earning the Adobe Certified Expert (ACE) – Adobe Experience Manager 6.0 Business Practitioner certification, professionals can demonstrate their expertise in managing enterprise digital content and delivering personalized customer experiences using Adobe Experience Manager. This certification validates practical skills in content authoring, digital asset management, workflows, publishing, site administration, and business optimization, helping organizations deliver consistent, engaging, and scalable digital experiences across multiple channels.